I’m going state the obvious for a second….weddings are very bride centric. The wedding industry is heavily geared toward catering to what the bride wants at HER wedding. Go to any wedding blog and this is apparent from the start. Even wedding pros themselves are notorious for having language on their website that give the impression “I’m here to serve the bride.”
But forgive me for pointing out the other obvious fact…unless this bride is marrying herself, there is clearly another person involved in these vows. And marketing and language that only caters to brides not only excludes their male partners, it also excludes male gay couples all together! It is my personal belief, and it is how I do business, that both people involved in the process of planning this wedding need to be included and shown in your final imagery. If you’re not taking time to photograph grooms on the wedding day as much as you are the bride, then that needs to change. Additionally, we need show these people on our blogs and on our Instagram accounts.
Weddings are about real people, not just pretty details, and these people’s faces need to be included in our marketing and our storytelling. It’s not enough to just show pictures of glowing brides. Unless you are exclusively shooting lesbian weddings, it is my belief that photographers need to stop leaving out the men at these celebrations. Take time to get some stunning portraits of these grooms on their wedding day. And not only that, but I like to keep an eye out for fathers, and even grandfathers if couples are lucky enough to still have them present in their lives. These people can sometimes get left out from the story so it is important to take a minute to include them too.
Don’t forget about the grooms. They are a crucial part of the day and their pictures are just as important.